Even seasoned runners sometimes make these blunders.
Whether you’re just getting into this whole running thing, or you’ve been doing it your entire life, shoe shopping can be tricky. The technology is constantly changing, there are new advances in foams and other materials every year, and styles change often enough that sticking with one line – or even one brand – doesn’t always make sense. So we asked running shoe experts, Eric Sach, Ken Larscheid, and Carson Caprara, what the most common buying gaffes runners tend to make are when they’re sole searching – and what to do instead.
1. You’re not getting your foot properly measured.
2. You’re confusing volume with width.
“Shoe volume is the measurement of the space inside the shoe,” says Sach, who has 27 years of experience. Most people tend to ask Sach for a wider shoe when there’s not enough volume. The trick is to measure the space in between the top eyelets with your fingers.
“When you tie the laces, the shoe should be snug – not too tight and not too loose – and you should have two fingers between the eyelets,” says Sach. Three fingers mean there’s not enough volume and the fit is too tight. One finger is when there’s too much volume and therefore, the fit is too loose. And two fingers – you guessed it – should be just right. Knowing you’re wearing a shoe with the correct volume will save you from common foot injuries, such as the dreaded plantar fasciitis.
3. You’re afraid of increasing your shoe size.
Sach recommends getting your foot measured every time you need a new pair of shoes. On several occasions, he will get customers who find their “normal” shoe size a little too snug before getting their feet measured. “Feet generally don’t get shorter,” says Sach. “The tiny muscles in your feet support your body every day, causing your feet to ‘grow’ because these muscles stretch and don’t come back – unless you run barefoot or perform foot strengthening exercises.”
Consider the difference in sizes between shoes: a half size is only a 0.3cm difference; a whole size is about the width of a shoelace, almost 0.6cm. “It’s very tiny,” says Sach. “However, all the time, people say they’re going to trip over it.” Going up half a size – or even a full size – will make a world of difference in comfort, but shouldn’t cause your friends to tease you about wearing “clown shoes”.
4. You give into peer pressure.
According to Sach, the most important elements to consider when buying shoes are the three F’s: fit, feel, and function.
But when people bring along a friend during shoe shopping, sometimes their friends will cloud their judgment by commenting on how the shoe is the wrong color or they make the wearer’s feet look too big. Even if it feels like they’re walking on air, wearers will usually go with their friends’ opinions and opt out. Sometimes new runners will fall back on what their friend is wearing, as well. But there isn’t one shoe that fits all. While you may value your friend’s advice in the fitting room, when it comes to running shoes, it’s more about feel than looks.
5. You’re using the wrong kind of shoe reviews.
It’s all too easy to believe that “when something works for you, everyone [else] should have the same exact thing,” says Sach. And that is the shoe buyer’s downfall when it comes to relying on crow-sourced shoe reviews.
How familiar is the reviewer with the range of shoes on the market? What type of foot does the reviewer have? Is the reviewer actually a runner? Ask yourself if the review is published by a reliable source: Is it the kind of site that aggregates enough info to help runners choose or are they just telling you what to buy? Lookout for biased reviews, as well, where brands sponsor the writer if they review their product.
6. You wear your shoes too long.
Most running shoes have a lifespan of between 480 to 800 kilometres, but many runners either don’t keep track of mileage. That, or they throw caution to the wind and wear out their pair.
Wearing out shoes can lead to injury. According to Ken Larscheid, owner of Running Lab in Pinckney, Michigan, a tell-tale sign for replacing your pair is when you get unusual aches and pains in certain areas. “A lot of people who come in and feel pain or soreness don’t even question the age of their shoes,” says Larscheid. “What we suggest at the store is overlapping them a little bit.”
Introducing a new pair before your current pair wears out will help you ease into new shoes as you ease out of your old ones. Other indicators to start changing out include worn, smooth grooves at the bottom of your shoes and uneven foam on one side of the shoe, meaning the sole is no longer level.
7. You’re avoiding specialty stores.
