Columbian runner Jamie Alejandro has been dropped by sponsor after video emerges
American apparel brand Under Armour has dropped an endorsement deal with one of its athletes, just days after video footage was released of them kicking a dog during a race.
Jamie Alejandro was taking part in the annual Saint Silvester Road Race, a 15K event in north-west Colombia on New Year’s Eve.
In the video footage, Alejandro is racing alongside two other runners when a brown dog appears in their path. Alejandro lifts his leg and kicks the dog on it’s right flank, before running ahead as the dog runs away.
Later the Colombian runner released a video apology, in which he said: “I did not consider my actions. I have no excuses and I do not justify what I did.”
“I hope I can repay for this somehow, maybe helping dogs in the street. I will not be posting that on social media but I will know what I did,” he said.
He added: “I am not justifying my actions but it was a moment of euphoria in the race. I was not thinking and I know I can be a brute when I am competing.”
American sportswear brand Under Armour then released a statement in which they announced they had ended their endorsement deal with the athlete: “Under Armour has ended its relation with Jaime Alejandro after the video came to light in recent days.”
The statement went on further: “As a company, we do not tolerate any violence or behaviour that may harm or put animals in danger.”
Alejandro has not released a statement since Under Armour dropped their brand deal with him.